Idea announces bundled offer of 16 GB 3G data, worth Rs. 3,200 with all
Launches two new stylish 3G smartphones – Magna L and Magna;
All new buyers of Idea 3G smartphones will get 16 GB 3G data, for just Rs. 261
Biggest ever bundled 3G data offer by any operator; substantially reduces the cost of owning a smartphone and 3G connection
Idea’s two new 3G smartphones based on Android KITKAT: Idea Magna L is a 11.5 cms (4.5 inch) and priced at just Rs. 6,250; and Idea Magna 10.2 cms (4 inch) at just Rs 4,999
New Delhi, 25th September, 2014: One of the largest mobile operators in India, Idea Cellular, has launched a slew of 3G offers to foster the growth of mobile internet in India. Idea announced an unique bundled offer giving 16 GB 3G data with all its 3G smartphones, in addition to unveiling two 3G smartphones – Idea Magna and Idea Magna L – at the national launch event held today.
Now, all buyers of Idea smartphones will get 16 GB 3G data, worth Rs. 3,200, for a nominal recharge of Rs 261. As per the offer, after the recharge, Idea users will get to use 4GB 3G data every month for the next 4 months. In addition to free data, customers will also get free subscription of Idea TV for 4 months. This is the first such offer by any operator or device brand in India offering huge data benefits bundled with 3G smartphones.
Additionally, Idea also unveiled Idea Magna and Idea Magna L 3G smartphones, based on the latest Android OS Kitkat 4.4, and targeted at young students, professionals and first time smartphone users, who are looking for a premium looking phone loaded with interesting features, at an attractive price point.
Speaking at the launch event, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “3G adoption is greatly dependent on pricing of 3G smartphones and data plans. By bundling 16 GB 3G data with our entire range of smartphones, we have brought down the total cost of owning a smartphone, and 3G connection, by over 50%. With the new range of Magna and Magna L, 2G users can conveniently upgrade to 3G by paying as low as Rs. 4,999 and acquiring a stylish 3G smartphone with 16 GB data.”
Idea 3G smartphones are available across all Idea 3G markets - Uttar Pradesh (East), Uttar Pradesh (West), Madhya Pradesh & Chhattisgarh, Haryana, Maharashtra & Goa, Andhra Pradesh & Telangana, Kerala, Punjab, Gujarat, Jammu & Kashmir, and Himachal Pradesh.
Idea Magna L is a feature packed, premium looking smartphone, powered by a 1.3 GHz Quad Core processor on Kitkat (4.4) OS and offers high-end features such as HD recording, video streaming, high-speed browsing, social networking and app downloading. The captivating and bright 11.5 cms (4.5”) screen allows users to enjoy watching videos, pictures, and play games. Its 5MP camera with flash, accentuated with the large display screen helps users capture beautiful moments, and the VGA front camera helps take selfies. Phone comes with unique guest mode for privacy and QR reader inbuilt in camera. The phone also carries in-built G sensor, proximity sensor, and ambient light sensor, and the box includes a Free Flip Cover. With all these features, and more, Idea Magna L is attractively priced at just Rs. 6,250.
For first time smartphone buyers and budget users, Idea has introduced the simple, yet powerful, Idea Magna which runs on a 1.3 GHz Dual Core processor on Kitkat (4.4) OS and features a 10.2 cms (4”) screen that provides users with a great experience while watching videos or surfing the internet. Idea Magna also carries a 5MP rear camera with flash and a VGA front camera. Phone comes with unique guest mode for privacy and QR reader inbuilt in camera. The smartphone is priced at just Rs. 4,999 and offers a great value for first time smartphone users in rural markets.
About IDEA Cellular
IDEA Cellular is India’s 3rd largest national mobile operator, with over 140 million subscribers. With traffic in excess of 1.75 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at hudsonoddities.com and on the Aditya Birla Group at
For further information, please contact:
IDEA Cellular Limited
Corporate Affairs, New Delhi
Ph: +91 11 23210134/35
Naushi Ahmed | Oindrila Hazra
Ph: +91 9873570081|+91 9711209896